Building organizations, partnerships and programs that turn ambitious ideas into measurable results.
My work has spanned global sport, conservation, major events, nonprofits and brands—often sitting at the intersection of strategy, operations, partnerships, philanthropy, sustainability and storytelling.
Across each chapter, the work has been different. The through line has been the same: bring the right people together, build the systems to make ideas possible and create results that last.
Building sustainability, partnerships and impact on a global stage.
Over six years at the World Surf League, I led sustainability and social impact across a global sports organization operating in 20 countries—building the strategy, systems, partnerships and campaigns behind its environmental and community impact work.
As VP of Sustainability & Social Impact, my role extended beyond environmental strategy into partnerships, marketing, communications and global campaigns. I also served as Executive Director of WSL PURE, the organization's in-house nonprofit, leading conservation initiatives and a grant program supporting organizations and communities in places where WSL events took place.
The work ranged from establishing global measurement and reporting systems and helping drive a 49% reduction in emissions and 70% reduction in waste, to building a network of 200+ partnerships and driving $15M+ in partnership revenue.
I also helped evolve WSL's environmental work into WSL One Ocean, using athletes, storytelling, events and partnerships to engage a global audience and mobilize organizations and communities across 150+ countries.
Bringing strategy, partnerships and storytelling to organizations and brands.
Through JS Consulting, I’ve worked with companies, nonprofits and mission-driven organizations across strategy, partnerships, sustainability, marketing and content—often stepping in where organizations need additional leadership, expertise or creative capacity to move an idea forward.
The work has ranged from strategic advisory and partnership development to campaigns, communications and content creation, drawing on my experience building programs inside global organizations while also working directly with brands and creative teams.
Projects have included work with organizations and brands including World Surf League, New York Road Runners, Google and Adobe, alongside nonprofits, destinations and purpose-driven organizations.
Building community, digital experiences and impact around one of the world's largest running platforms.
Across nearly five years at New York Road Runners, I worked across marketing, program development and strategic partnerships, helping connect runners, nonprofits, brands and communities through the TCS New York City Marathon and NYRR's year-round events and programs.
Led digital content and storytelling that helped drive 200% social audience growth and campaigns generating 1B+ social impressions during Marathon week, while contributing to a ~$100M organization engaging nearly 600K runners annually.
I also led recruitment and marketing for Team for Kids, helping engage 6,000+ annual participants and generate approximately $10M annually across 15 events to support free youth programs reaching 250K+ young people.
On the product side, I led strategy and creative development for NYRR Running Routes, a digital experience developed with Strava combining GPS, data, design and storytelling.
EXPLORE HOW I CAN HELP
Strategy, operations, partnerships, sustainability, marketing, creative and more.
LET'S WORK TOGETHER
Have a project, challenge or idea you'd like to discuss? I'd love to hear what you're working on.