I build organizations, partnerships and ideas that create impact.
Nearly two decades leading teams, building partnerships and turning ambitious ideas into measurable results.
WHAT I BELIEVE
The best ideas bring people together—and turn ambition into action.
BUILT ACROSS BUSINESS, SPORT + IMPACT
From global sport and major events to nonprofits and conservation, I’ve spent nearly two decades building organizations, leading teams, creating partnerships and turning ambitious ideas into measurable results.
SELECTED WORK
WORLD SURF LEAGUE | SUSTAINABILITY + IMPACT
Building a global sustainability program from strategy to execution.
Led sustainability strategy across WSL’s global operations, events and offices, building the systems, measurement and programs needed to turn ambitious environmental commitments into measurable results.
Built WSL’s impact reporting and measurement infrastructure, helped drive a 49% reduction in emissions and 70% reduction in waste, and developed programs spanning climate, circularity, ocean conservation and community impact.
CAMPAIGNS + COLLABORATION
Turning a global sports platform into a platform for action.
Built environmental campaigns designed to connect athletes, fans, brands, nonprofits and global institutions around shared challenges.
We Are One Ocean mobilized organizations and communities across 150+ countries and generated more than 400M cumulative reach, using storytelling, athlete voices, events and partnerships to bring ocean conservation to a global audience.
The work extended from WSL events and digital channels to collaborations with 200+ organizations and delivering a petition to the United Nations at COP15.
PARTNERSHIPS + COALITION BUILDING
Building partnerships around a shared mission.
Built and stewarded a global network spanning brands, nonprofits, scientists, athletes, communities and international organizations.
The work connected partnership strategy with campaigns, conservation programs, grantmaking and storytelling—creating ways for organizations with different goals and capabilities to contribute to a larger shared mission.
Across my WSL tenure, I helped build 200+ partnerships and drive $15M+ in partnership revenue.
BRAND + CREATIVE + MARKETING
Building a global platform people could see, understand and join.
Helped evolve WSL’s environmental work into WSL One Ocean—a unified platform connecting sustainability, conservation, partnerships, athletes and storytelling.
Led campaigns, content and activations that translated complex environmental issues into stories for a global sports audience, leveraging WSL’s 19M+ social following and 63M+ viewers to engage fans and inspire action.
From global campaigns and athlete storytelling to brand partnerships and live-event activations, the work helped make environmental impact part of the WSL brand and fan experience.
LET'S CONNECT
I'm always interested in meeting people building ambitious organizations, brands and ideas.