Executive Leader. Strategist. Creative.

For nearly two decades, I’ve worked across business, sport and social impact, helping organizations grow, evolve and tackle ambitious challenges. My career has taken me from corporate analytics in Wisconsin to the New York City Marathon, the World Surf League, and global nonprofit leadership. Along the way, I’ve led teams, developed partnerships and launched programs that have delivered measurable results at a global scale.

SELECTED WORK

WORLD SURF LEAGUE | SUSTAINABILITY + IMPACT

Building a global sustainability program from strategy to execution.

Led sustainability strategy across WSL’s global operations, events and offices, building the systems, measurement and programs needed to turn ambitious environmental commitments into measurable results.

Built WSL’s impact reporting and measurement infrastructure, helped drive a 49% reduction in emissions and 70% reduction in waste, and developed programs spanning climate, circularity, ocean conservation and community impact.

CAMPAIGNS + COLLABORATION

Turning a global sports platform into a platform for action.

Built environmental campaigns designed to connect athletes, fans, brands, nonprofits and global institutions around shared challenges.

We Are One Ocean mobilized organizations and communities across 150+ countries and generated more than 400M cumulative reach, using storytelling, athlete voices, events and partnerships to bring ocean conservation to a global audience.

The work extended from WSL events and digital channels to collaborations with 200+ organizations and delivering a petition to the United Nations at COP15.

PARTNERSHIPS + COALITION BUILDING

Building partnerships around a shared mission.

Built and stewarded a global network spanning brands, nonprofits, scientists, athletes, communities and international organizations.

The work connected partnership strategy with campaigns, conservation programs, grantmaking and storytelling—creating ways for organizations with different goals and capabilities to contribute to a larger shared mission.

Across my WSL tenure, I helped build 200+ partnerships and drive $15M+ in partnership revenue.

BRAND + CREATIVE + MARKETING

Building a global platform people could see, understand and join.

Helped evolve WSL’s environmental work into WSL One Ocean—a unified platform connecting sustainability, conservation, partnerships, athletes and storytelling.

Led campaigns, content and activations that translated complex environmental issues into stories for a global sports audience, leveraging WSL’s 19M+ social following and 63M+ viewers to engage fans and inspire action.

From global campaigns and athlete storytelling to brand partnerships and live-event activations, the work helped make environmental impact part of the WSL brand and fan experience.

LET'S CONNECT

I'm always interested in meeting people building ambitious organizations, brands and ideas.