Mission-driven executive with 15+ years of experience at the intersection of sport, sustainability, and storytelling mobilizing athletes, brands, nonprofits, and platforms to drive measurable social and environmental impact. I specialize in building high-impact campaigns, athlete partnerships, and cross-sector initiatives that inspire action, shift culture, and advance both business and philanthropic goals.

As VP of Sustainability & Social Impact at the World Surf League, I led global campaigns, strategic partnerships, and grant programs that engaged 200+ organizations and reached over 400M people across 150+ countries. I worked closely with professional athletes, sports leagues, and creative teams to design purpose-driven narratives that elevated climate advocacy, community-led conservation, and brand relevance on a global scale.

My background spans program design, ESG and impact strategy, coalition leadership, and creative development from advising Fortune 500 companies and global NGOs to launching athlete-led initiatives that deliver cultural resonance and community trust.

I bring a systems-thinking approach and inclusive leadership style, with a proven track record in:

• Purpose-Driven Campaigns & Brand Storytelling

• Athlete Engagement, Sports Marketing & Cause Strategy

• ESG, Impact Measurement & Philanthropic Strategy

• Global & Cross-Sector Partnerships

• Nonprofit Leadership, Strategic Grantmaking & Community Philanthropy

• Stakeholder Engagement & Culture Building

• Program Design, Evaluation & Scalable Implementation

Whether co-creating a global sustainability initiative, forging strategic alliances, or building athlete-integrated campaigns that drive critical change, I’m passionate about leveraging creativity, equity, and collaboration to build lasting, scalable impact across industries.